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0 likes : 26 views : March 29, 2018

Manufacturers are focusing on enhancing their product portfolio to serve the rising demand for makeup removers. Various types of products are being innovated to ensure efficient makeup removal. Additionally, the trend of natural makeup removers is growing. Making use of low chemical makeup removers to prevent side effects has been envisioned by many players in the cosmetic domain. They are planning to develop their existing product lines to introduce such products at comparatively lower costs. Transparency Market Research has captured the pulse of the global makeup remover market. As per this analytical research report, the global demand for makeup removers is projected rise at a robust pace throughout the period of forecast (2017-2026). Makeup removers are expected to witness sales of over US$ 3 Bn by the end of the year of forecast.

Major players operating in the global makeup remover market are concentrating on improving their products and also increase production capacity in the coming years. To name a few key players, Estée Lauder Companies Inc., Urban Decay Cosmetics, Bobbi Brown Professional Cosmetics, Inc., Avon Products Inc., LVMH, Kimberly-Clark, Beiersdorf and Revlon Group are involved in the manufacturing of makeup removers.

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Makeup Removers to Witness Significant Consumption in Europe

European countries such as Germany, United Kingdom and France have reflected higher usage of makeup removers. Predominantly, this region is considered as one of the biggest consumer hub for several personal care and cosmetic products. The increasing use of cosmetics coupled with growing number of cosmetic manufacturers in this region has triggered the sales of makeup removers. According to the research report, the sales of makeup removers in Europe is poised to reach a billion dollar benchmark by the end of analysis period. Asia Pacific excluding Japan (APEJ) is another lucrative region for makeup removers. Large percentage of population in this region uses makeup and cosmetics which is the main aspect triggering the sales of makeup removers in APEJ, making it the second largest region with a high growth potential.

Clothes and Towlettes to be the Leading Makeup Removers in the Coming Years

Clothes and towlettes have witnessed high traction since 2012. They are effective in cleaning thick and heavy makeup providing convenience to the user. Innovations in clothes and towlettes has been a major priority of many players, who are incorporating additional features to clothes and towlettes to improve their cleansing efficiency. For instance, Wet Cloths are a new addition by Proctor & Gamble that can be applied to remove dirt, oil and makeup from neck, face and eyes. Such developments have spurred the use of clothes and towlettes since past few years.

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Drug Stores and Online Retailers to Spearhead the Growth of Global Makeup Remover Market

Online retailers and drug stores are reflecting significant growth with respect to sales of makeup removers. E-commerce has boosted online retailing which offers both convenience and cost saving to the consumer. Also, makeup removers are available in drug stores and are in full steam as number of drug stores has risen across regions. This is an attractive sales channel for makeup remover manufacturers to promote their products via drug stores. With respect to growth rate and sales revenue, drug stores are shade darker than online retailers.

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Eye Makeup Removers to Gain High Steam During Analysis Period

Makeup removers are largely used for face cleansing. Face makeup removers are expected to gain high market share in the coming years and are expected to lead the global market’s growth. On the other hand, makeup removers for eyes are gaining high steam and are expected to witness increased adoption during the period of forecast to reflect a stellar growth rate of 9.1%.

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